Driving Results Through Small Business Databases
November 5, 2012 3 Comments
Ever wondered how you could increase customer loyalty, attract new business, boost revenue and increase referrals? Well one option worthy of consideration is database marketing. Database marketing is a wonderful strategy that every small business should and can implement to drive real results!
What exactly is database marketing? In a nutshell, it’s a great way to gain information about your customers and potential buyers to gain a better understanding of who they are and their needs and then communicating with them in ways that are more relevant and helpful by email, social media, phone, post or in person.
You might be wondering next about what valuable information to acquire and store about your customers. Contact details are an obvious one, you want to be able to get in touch with your clients, but you should also consider other bits of information as well.
Gathering information on things like product or services they’ve either purchased from you or shown interest in, demographic info, surveys, hobbies/interests, website pages they have visited and even activity on their social network pages are some additional ways that marketers can better categorise their databases in order to understand their current and prospective clients more effectively.
What does this really mean? If you think about it, this data can build a real profile of your customer: their likes, dislikes, sales history and their contact details including geography. That’s all the information you’d need to create a really powerful, targeted marketing campaign.
Now that you have a better understanding of what to collect and store and why, how do you store and record information?
Although now less common, the traditional way of storing information on bits of paper is still seen all over the world. More people than ever are using their phones as a method to record their data, too. But both of these two methods share the same problems and, in the case of phones, if you don’t have access to the device it’s impossible to find the info you want – and in a business scenario that’s not very efficient. Off-the-shelf CRM software became prominent some years ago but again it’s difficult to share the information.
And that’s where we come into play. In recent times web applications such as intouchcrm are designed to solve the issues of unwieldy CRM software by allowing multiple users to access the same information at anytime.
To learn more about our database systems and other marketing services, click below to get started today.